Master

 

Paul Thomas Anderson has done an audacious and a foolish thing.  He shot "The Master" completely in 70mm (a rare event for a narrative, having last occurred in 1996 for Branagh's "Hamlet"), and it opens in a very limited engagement of 70mm prints, a total of 8 or 9, in which actual 70mm projectors had to be installed in the theatres.  

Theatres can't show 70mm anymore.  This format is absolutely obsolete and has been for 15 years.  I'm not sure people realize this.  Anderson's box office mojo is not near the level of Christopher Nolan's, who shoots on 70mm as often as he can (at least for the action sequences) and calls it IMAX, but the general audience is confounded by what that actually means, nowaways often only meaning that the screen is bigger.  While the negative may have been 65mm (plus 5 for the soundtrack) actual 70mm IMAX projection is rare and appears in only specialized venues; while the quality is more impressive than 35mm (and has what can only be described as "impact" far beyond normal digital imagery) the dilution of the IMAX brand by IMAX themselves who are trying to spread the brand has muted the general audience's appreciation for the gesture. 

So Anderson, beyond Nolan (who merely marshals the means to create a more impressive experience), is reviving and embracing an archaic and obsolete mode of production as well as of distribution, practically limiting the access through an enforced technological scarcity of the platform, insisting (or allowing?) the film (at least for now) to only be presented in theatres that can show 70mm.  This understandably will serve the film better than any wide release ever could and in the process demonstrates a Luddite insistence to carry the analog torch even past some of the film-brat generation you would have expected it of; Spielberg, Scorsese, and De Palma seem to have made peace with the tension between digital production and analog content with their recent attempts to revive or reflect on "the old days."  (Lucas link goes here.)

The striking aspect of "The Master" is that this in no way an "IMAX" movie (a pure spectacle or gravity-defying documentary) or even in 3-D, but rather a (-n ostensively) conservative historical fictionalized biopic - a period piece in which cultural details and the question of physical existence in struggle with some larger higher (in perhaps more than one sense) or spiritual (dare I call it) virtual meaning play a critical part in its subtexts.  In the era in which digital is perceived as clearer, cheaper, easier, better; doesn't scratch or fade or break, moving the industrial headlong to this mode of distribution (and distribution is what it is ultimately about, not content, not warmth, not flicker or scratches) creates an anxiety not just for how films are made but how they move and resonate in the larger culture.

You can't steal a 70mm print.  You can't stream it or hack it.  It is performative, like all films that run through a projector at a measured speed over sprockets in order and show, one time completely before starting again, in many respects an index of the performances that the original negatives captured on set to be conveyed in pieces put together just so.  As over 75% of all theatres in the US are now converted to digital and will reach 90% in 2 years, film prints are the scarce objects Hollywood was built on and are so anxious about they embrace filmmakers who try to eulogize or mythologize their passing, their meaning, a murky past receding so much faster than we can grasp (ergo, "The Artist" (a clumsy if good-natured remembrance) and "Hugo" (more mediated that nevertheless seems (if inadvertently) corrupt).

"The Master" exists initially and solely as 70mm prints, as sacred object that must be carefully handled, shepherded, installed and displayed, and moves the discussion from on the screen to in the booth.  It's no longer just a story of a seduction, free will, power, or something more personal about power (or what ultimately lurks within the text), but instead a meta-textual performance of nostalgic hubris, a kind of elitist Marxism.  The fact that Joaquin Phoenix stars whose recent career is a kind of performance art itself adds to the irony.

The aggressively analog nature of "The Master" can be perceived as a last gasp, just past the "use by" date, of the film print as spectacle and a defiant gesture against digital and its conveniences, forcing audiences (at least those who remember (or imagine) how things used to be) to go to the work rather than having it delivered to them, to meet the artist (at least) halfway. 

It's a masterstroke. And Anderson has reached the point in his career where we no longer doubt his decisions but instead must discover their intent.

And I anticipate with a certain amount of dread when some hapless projectionist inadvertently puts a perfect yellow-red scratch down the middle of one of these $50,000 70mm beautiful objects and the blogs fire up again about what the value/cost/aesthetic trade-offs are with film vs. digital distribution.

That scratched print will become the single most famous and important film print/ philosophical relic of the 21st century.

10 Best Older Films I Saw in 2011

Some of my favorite bloggers (and blogs) are currently digging into their memories to unearth some of the best older films they saw in the last year (rather than the best of last year's rather bland selection). Having decades to chose from (and being inspired by a sad line-up of passings in 2011), I have discovered that my own list has an average date around 1975, which is part just catching up (while the archives are still unearthing and releasing legacy and catalog material) and part pure coincidence.



Harry In Your Pocket (1973)

A smart and low-key caper film about a cool-as-nails pickpocket (James Coburn) written and directed by Bruce Geller (creator of "Mission: Impossible"), I tracked this down because of Michael Sarrazin, who plays the kid with an agenda. Nice Seattle locations too.

Russell at the BBC (1962-1968)

In the year that also saw the passing of this great lion, it was great to catch up on Ken Russell's earliest work for the BBC during the '60s, released in 2008 on a 3-DVD set. He was as mad and as willing to test the bio-pic boundaries and good taste as he was to the end. His first pairings with Oliver Reed are already ripe with promise.

Murder a la Mod (1968)

While all the belated love seemed to flow to De Palma's initially dismissed "Blow Out" (1981) after a 2011 Criterion release, the real revelation was this "extra" included almost as an afterthought. A seminal and early mystery puzzle-box shot in black and white with a fractured narrative, sometime overbearing art-house pretension, and a game William Finley, it demonstrates De Palma's enthusiasm for film's playful power and his willingness to stretch narrative for the sake of effect.

Get Carter (1971)

The original (and I really have nothing against Kay's 2000 remake) captures a crime-soaked London and the corrupt and defeated early '70s mentality invading films on both sides of the Atlantic at the time. Michael Caine is opaque, tough, and mesmerizing in what comes across as a street-punk "Point Blank."

Variety (1983)

Bette Gordon's neo-noir/ feminist indie film follows a young woman who gets a job in a porn theatre near Times Square and starts delving into the lonely men's personal lives, as well as her own awakening sexual curiosity. Written by Kathy Acker and with a jazzy John Lurie score, the film rocks an early Luis Guzman and Will Patton; this snapshot of NY is deliberate but ultimately haunting.

The Chapman Report (1962)

This little-seen melodrama from George Cukor based on an Irving Wallace bestseller occasionally airs on TNT (thanks for the heads-up, Joe B.) and has the best elements of the time - middle-class suburban malaise, sex kittens, over-the-top psychological mumbo-jumbo dialog, and a great sense of design. Delicious trash.

The Stabilizer (1986)

I also have the Gentleman's Guide to Midnite Cinema (GGTMC)'s efforts to thank in directing me to this amazing Indonesian gem of crazy action, nonsense plotting, and non-stop stumbling fun. This is the kind of thing that makes me miss the straight-to-video days more than anything.

The Driver's Seat (1974)

Speaking of delicious trash, I caught up with this mid-period Elizabeth Taylor Euro-thriller which has Andy Warhol in a cameo and features Liz in full histrionic glory muddling through this existential trainwreck.

Alex In Wonderland (1970)

Paul Mazursky's follow-up to his "Bob & Carol & Ted & Alice" (1969), released through the increasingly essential Warner Archives, is his inside-Hollywood sophomore effort with a delightful Donald Sutherland as an independent film director struggling with being co-opted by the studios. It also out-"8 1/2"s Woody Allen's "Stardust Memories" (1980) in part by scoring a cameo of Fellini himself.

Sex Drive (2008)

A cult film in the making, this hilarious, rude and (of course) sweet-hearted raunch comedy reminded me of the old days of "Savage" Steve Holland and David Wain's "Hot Wet American Summer" (2001). Directed by Sean Anders (co-writer of "Hot Tub Time Machine" (2010) among others), I enjoyed Seth Green as an Amish mechanic and the film's effortless ability to go for the joke - and stay on it far past the limits of taste when it's working.

The Deconstruction of Hugo Cabret

Big movie theatre chains aren't just opening larger and larger megaplexes, to take over your independent film-viewing choices and the cultural landscape. They're also closing older, less popular venues as they become obsolete, out of fashion, through competition or through fashion.

I happened to notice today while walking in town that the Avco Center Theaters in Westwood, owned by AMC since the '90s, was closing. This was a state-of-the-art glass-front triplex built in 1972 that showed all the "Star Wars" films, etc., until multiplexes took over. The new 15-screen AMC Century City 1 mile away killed any chances the Avco Center would last much past its lease expiring.

So I went in and saw "Hugo" on this theatre's last day open. This is the new Martin Scorsese picture (although you could hardly tell) based on the book "The Invention of Hugo Cabret," about a boy around mid-1920s Paris (the date isn't clear) who lives in the clocks in the main train station and has a broken robot his dad worked on he's now trying to fix. There's a grumpy toy-shop owner who makes knick-knacks and a sinister police officer who got crippled in the war and has a metal brace on his leg. The film actually isn't about Hugo so much as that toy shop owner, who ends up being the forgotten and bitter George Melies, whose artificial and magical constructions of films fell hopelessly out of favor, and how the boy, his father's incomplete robot, the magic and the keys and the clockworks, all tie in to help "fix" things - and mal-functioning people - and the past and their broken hearts.

All very neat, and the "big finish" as it were is a showing of some of Melies' original films, here found and for an audience, color tinted (as they originally were) in digestible bits and brand new eye-pleasing 3-D.

It's really a film-nerd film - no wonder Scorsese signed on - and beyond the obvious lavish attention to period and authentic posters and film-making trompe-l'oei, the backgrounds of Paris and grand 3-D setscapes are all so obviously fake, camera moves and snowflakes generated artificially way after the fact, Sasha Baron Cohen's mannerisms hopelessly sitcom, set in a train station of the imagination paying lip service to artistic landscapes and potential lost to the ravages of progress.

The subtext, barely hinted at in the book and absent from the film, seems to be an anxiety over how the industrial revolution both enabled and limited our ability to move in unfettered directions. In the late-era Westerns the "coming of the railroad" signalled progress - new modes that sped the domestication of the outlaw and the end of the West. This film's texture uses all manner of technological legerdemain to fetishize the display of gizmo-logical prowess; I think it's unconvincing, if unintentionally so.

A miles-long CGI zoom-in over the rooftops of Paris into the train station is less impressive than that dolly behind Ray Liotta through a real club down real stairs in "Goodfellas."

The heartbeat of the story is Melies' inability to remain resonant and relevant. Tarting him up with 3-D and color tints seems insincere if not downright dishonest. It seems the very opposite of how Michel Hazanavicius took on his similarly themed "The Artist," and how odd that Scorsese, one of our few remaining and working "old school" directors, employs up-to-the-moment 3-D and rendering tools to make a sentimental and retrograde tale that is undermined of its analog joys and transgressive potential by those very tools.

And also ironic that I saw this in a theatre the last day it was open, closing after 30 years, a victim of progress and its own corporate parent's competition.




* photo by Hollywood90038 via Cinema Treasures.

Dead Trees

After 2+ years of working on this blog, I feel an argument or two has been made. Or at least alluded to.

In fact it's possible I never quite got to the bottom or the end of a thought, owing to the nature of blogging and that it is a continuous and personal series of entries closer to a journal than to journalism. I started this project as a way to investigate and track my own troubled relationship with film moving to a digital world. Online, virtual and without the physical, noisy and organic charms I grew up with. Yes, I'm talking about scratches and that vinegar smell.

I, along with much of the world, was conflicted and anxious about the loss of the indexical link between a performance and the photo-chemical artifact that ran through the projector, one at a time, once at a time and in order. In a rush to look forward we seemed to be more interested, as a culture and as an industry, in ease of delivery and portability, abandoning the hardship and commitment that discreet objects forced us to go through in the past.

Digital ubiquity translates into wider exposure for many new (and some archival) works, but when something is available so easily, doesn't it lose some kind of value? Being scarce is the benefit of physical objects, existing in only one place and as sacred as they are unique. Streams in the cloud, infinitely duplicatable and perfect, aren't anywhere at all.

These discussions are familiar to those who followed this blog, particularly from its inception around mid-2008 to early 2010. That span started with the rise of 3-D and film projectors being replaced in many multi-plexes to the triumph of "Avatar" and Netflix as a primarily streaming service.

I was studying archiving at UCLA and questions about the physicality of actual film, for preservation purposes, shifted to questions about the quality of engagement with digital audio-visual images, for cultural concerns.

Things moved fast in the last 36 months. And I graduated with a master's degree pointing towards some kind of library discipline. While I wrote about other topics such as history and teenagers, this blog has to a certain extent served its purpose, and as a way to draw a line around the initial motivation and close a chapter that remains very much open and part of an ongoing debate, I have chosen 64 of the earlier posts that follow and fill in the thread above.

Is digital the end of cinema, or just the end of film?

These ramblings, with a minimum of editing, have been arranged into a book self-published and available on Amazon, here. I deline* the fall of analog in movie theatres, the rise of digital, reporting on the discussion in the news of the day, dropping occasional topical digressions but including all philosophical musings on ruins, reception studies, and Ken Russell as it relates to archiving and librarianship, as appropriate and at a whim.

The collection, a curated distillation of what has appeared already here online, is printed on demand by the experts at Amazon, and is not yet available for your e-reader.

I thank you all for reading and for the support over the last couple years.

_ _ _ _ _ _

*the active plu-perfect tense of "delination."

Pictures From the Past

As I walk to UCLA almost every day, I'm reminded of the rich cinematic history of the area being used in films, including Paul Schrader's "American Gigolo" (1980), which I just recently rewatched.

The shots of Julian (Richard Gere) walking through a different-looking Westwood reminds me that a Hollywood film as "recent" as 30 years old still holds important historical evidence of how places have changed.

Weyburn Ave, approx. 10925





The Bruin Theatre marquee is visible at the end of the block:





In 1980 the window reflected a hardware store across the street:





Now a Red Mango yogurt place:



Alcove of the Bruin Theatre:

Google Had a Video?

UPDATE 4.24.11: Google has announced they will hold off on deleting their videos - for now.

- - - - - -

Google Video will be no more, as of May 13th. Post their announcement, the somewhat snarky commentary online suggests that if an online service that no one used anyway disappears, did it ever make a noise?

The digital echo we'll hear after the collapse of Google Video is unclear. Google Video simply didn't get the traction that YouTube, a very similar service, was able to (and Google went ahead and acquired them in 2006 for $1.2 billion).

One factor may be that Google Video started, in terms of toucan years, a decade or so too soon (a generation in computer years, early 2005 compared to YouTube's April of 2005. Yes, you read that right. A mere 3 months earlier. YouTube, if only due to lack of resources, developed more slowly and therefore organically). The selection hosted on Google was quickly and overpoweringly a motley amalgam of old and obsolete news and advertising clips, educational fillups and full-length documentaries with no other distribution or market value. That's why they were on Google Video. There was nothing compelling I ever found, and admittedly the low rate of return and high signal-to-noise ratio prevented me from ever searching very long or very deep.

In other words, the perception was that it was a bunch of junk. Obviously a last-stop channel. While the content was for the most part unique and unavailable elsewhere, it wasn't useful. Clips that users uploaded themselves were lost in the shuffle.

That made it at best quaint.

YouTube, by contrast, though also quickly filled with content that was not available anywhere else, but was also driven by that aesthetic, also offering simple discovery and tag tools - and the ability to participate without logging in or registering. That made it social. It was a destination. While Google Video was a one-way conversation, a replacement for the top-of-the-dial UHF public-access channels, YouTube was a two-way conversation, a new way to filter the content online, and indeed to contextualize as well as respond in kind.

That also made it political.

Google hasn't been accepting uploads since May of 2009, and seemed to have quickly decided they were more interested in indexing video at other sites and pointing users there. As seems to be their value strategy, it's more useful to discover (and exploit) information about what people are searching for, rather than to actually host it. They admit they're finally ready to put us (and their tech staff) out of our misery.

They warn those who have content up to download it (and perhaps re-up it onto YouTube (they assume you already have).). In spite of amateur archivists rallying ad hoc to try and download the scarcer and "most interesting" of the over 2.8 million videos rumored to live there it's likely most of it will be gone in the digital shadow of the Internet.

How would one go about saving and archiving such a unique collection as that on Google Video? A dynamic collection formed by chance, demographics, and the tyranny of changing technology and audience interaction. Most poorly or mis-cataloged (sometimes on purpose to prevent finding it). And what does this say for the permanence of a corporation's goals, while professing to interconnect all the world's data, when some data is too needy to keep at the party.

Ultimately the longevity of all that data in the cloud is not in our hands. Imagine when YouTube becomes obsolete, or supplanted by some other service or upload/download service? Where will all that stuff go? Most of it may be transferred, and it may be automatic. But a lot will not be, and whether or not it's unique, important, curated or active will not have a lot to do with it.

Curators and archivists are not making the decisions, and the cultural fallout of an unknown, unique and now lost collection becoming extinct bears out two truths:

--Google Video was not the first chapter in what was supposed to be the new story of video on-line, rather it was the last of the older tale. On to new models.

--The take-down of Google Video may be the introduction to another kind of tale (it'll probably be an e-book, actually), one that explores what happens to culture when our audio-visual objects are so ephemeral, fleeting, and out of our control that they can't be depended upon to be around (especially when they're rare and forgotten, especially when they stop existing anywhere else except a furtive digital upload years ago ) when - just in case - they are more important than suspected. To someone somewhere eventually.

A Dog In The Fight

Seems the landscape for what you watch and where you watch it is getting more dangerous by the week. New announcements counteracting and contradicting the previous ones fly as different companies are stepping on each others' toes to get to the customers anyway they can.

Comcast and Times-Warner announced their intent to go wide with TV Everywhere, a computer-based streaming service (press release here). They want to stay in the business of delivering the content no one is going out to theatres to see anymore, before Netflix or Hulu figure out how to completely own the space. (The studios are already nervous about Netflix intruding into the lucrative realm of more current programs rather than just those less attractive that are already available on DVD.) About a moment later the AMC and Regal Theatre chains announced their joint-foray into distribution, acquiring independent and orphan films not only to screen on their small under-utilized theatres but to distribute in other venues including video, cable, and any other method of wireless as well. (reported here ).

They've all come to realize the big sexy blockbusters don't assert their presence for very long in the old ways - they may open on over 4000 screens opening week but by the 2nd the gross has fallen 50% and there's a lot of empty seats. No one makes any money showing a movie to an empty seat. Seats don't buy popcorn (nor are they swayed by ads). Filling those seats with indie product, easily portable and translatable to the smaller screens, won't take up too much room and sometimes it plays for weeks - or months - demonstrating and proving the concept of the "long tail" with a minimum of outlay.

Now just last week DirecTV is fighting the old/new model with their own "premium VOD" (here). It's shaping up to be a dogfight and who wins will depend on whose dog is the biggest.

AMC and Regal have both declared they won't play ball with any studios that share their content on DirecTV's VOD model (intended to make films available for as much as $30 as little as 4 weeks after opening in theatres). AMC and Regal insist on keeping the theatrical model intact, in spite of their own dog in the race, their small yapping foray into on-the-fringe distribution of under-the-radar titles, a low-profile attempt to nibble at the crumbs the studios leave behind that can't be ignored.

AMC and Regal, the #1 and #2 largest theatre exhibition companies, have most at risk in the short term. Comcast and DirecTV are looking at the long term. No one knows what will capture the public's fancy with increasing amount of content being consumed on tablets and phones. Staking out their claim with talky independent films (which are shorter and scale "down" visually) may translate well from the empty screens at the multiplex to home, where AMC can still take 60% of the revenue.

Predicting what people will pay for is a fool's game. The LA Times article quoted above reminds us that this is similar to the fight over Disney's "Alice in Wonderland" last year, when Disney wanted to shorten the time from theatrical opening to DVD to 3 months. Marketing was no doubt trying to mitigate the likely dramatic fall-off of business for a title they predicted (and not without precedent) would have no legs.

They'd seen the movie. It wasn't very good.

Disney backed off when the theatre chains threatened to boycott the film, and subsequently and surprisingly, "Alice" continued to play to curious and hood-winked audiences, partially due to the confluence of 3-D still being new and unburnished by "Clash of the Titans" and "Piranha 3-D," the very fecundity of the idea of making Alice a sexually stirring post-adolescent in the remake, and the promising if half-baked potential of Depp as the Mad Hatter, a conceit ultimately not exploited in the film but no matter. "Alice" grossed $330 million in the US and $690 million more overseas, making it even more popular than those Pirate movies.

An early release of "Alice" to home video (in any format) would have quenched curiosity, shortened the run (over 4 months domestically) and suppressed the upper reach of its gigantic receipts.

Everyone is in a rush to bite the hand that feeds them, while the old saw that content is king still proves itself out, in potent and unexpected ways. The fertile potential of good films is the 800 lb. gorilla in the room that still drives people to what they want to see, wherever they have to go see it.

Estimates in the Mid '80s

Scanning the shelves in a video store (in the old days, meaning about 16 months ago), or browsing through Netflix's seemingly bottomless catalog both emphasize a sense that there is an inconquerable amount of movies to watch. No one could get to it all in a lifetime. Movies you never even heard of starring people you'd never recognize, produced by studios long since bulldozed.

Hundreds of television series are lost to the sands of time, except someone had the master tapes and they've been re-mastered and released to DVD. For those nostalgic fans who still remember, wherever they may be now, when they first saw the show during its short run. And to generate new fans and maybe drum up interest in the Hollywood remake next summer.

Those film masters were stored somewhere and its likely at one point someone wanted to throw them away. They took up valuable space in a vault that was already too full of negatives, dupes, episodes of programs that someone actually were requesting. and as institutions move, are sold or consolidate, the heavy and dusty remnants of its past, embodied in papers, legal files, boxes, media and master tapes, are all expensive afterthoughts. There are stories of Hollywood studios dumping their old negatives into landfills and into Santa Monica Bay rather than pay to store them any longer.

Things sit around in corners and get rediscovered years later, only because they were forgotten and didn't have a chance to meet with misfortune.

Films go through a messy and rather reverse-exponential process of birth. Multiple camera negatives, dupe negatives and interpositives, work prints, optical and magnetic soundtracks, including stereo and foreign-language separations, M&E tracks and other manners of layers are created, duplicated and laid upon one another in the process of ending up with the "master final." All those building blocks are kept in case the producers or creative talent want to go back and redo some iteration.

This process doesn't just occur for union Hollywood productions - every independent short, television program, pilot, news program and industrial creates in its wake the detritus of at best 5 or 10 times the amount of content actually needed for final distribution. By the time they're not useful anymore the people involved have separated and are working on 10 other projects and proper and measured disposal is put off until the final custodian whose garage it ended up in because his name was on the cardboard boxes passed away and the grandkids want it cleared out so they can resell the house in a falling real estate market.

These elements may end up in an archive somewhere, and barring the unlikely event that someone has to reconstruct a film or program from its constituent elements they remain untouched until they deteriorate, asserting their physical uselessness beyond the until then merely philosophical.

Archives are challenged daily when a donation comes in from a family that has prints or elements that haven't been run through a projector in 30 years (and are likely in better shape than the ones in the archive). Inevitably these donations come with boxes of outtakes and unfinished copies no one (including the producing studio) wants, but in order to get the good they accept the whole motley pallet.

The other challenge is that no one can predict what will be valuable or useful in the future. As filmmakers, genres, actors, and modes of representation fall into and out of fashion, those titles that no one seemed interested in in 1990 suddenly gain a new cultural currency in 2010. The public and researchers see something on YouTube in degraded video quality and go searching for the high-quality masters in a curated archive to reclaim it for the greater good.

So libraries and archival institutions whether official or de facto tend to err in the direction of taking in more than they think they want or need, in the interest of expediency and in the interest of being complete. It delays the decision-making process ("What do we actually want in our collection?") from input to some later era ("What are we gonna do with all this stuff?"). You can't predict what will be used in the future anyway, what will turn out to be unique and therefore more valuable, and besides, funding may increase and you can build that new wing.

Very little is ultimately used. In any archive or library, less than 5% of the items generate 90% of the use, and it's estimated that 80% of the items never get requested or viewed at all.

So it sits forgotten, in a curated and protective environment instead of a garage or the bottom of the bay.

Someone's gotta keep it.

Watch Instantly

Netflix isn't just about getting the new hot hits on DVD. The Psychotronic Netflix page on Facebook, post by post, and the increasingly indispensable Rupert Pupkin Speaks blog, in more complete list form, researches and reveals the various obscurities, off-the-radar gems and lost or forgotten films becoming available through Netflix's burgeoning streaming service.

Many of these films have not been available before in any format since VHS, and some never made it to DVD. "The Keep" (Michael Mann), "Citizen's Band" (Johnathan Demme), "92 in the Shade" (Thomas McGuane), "Cul-de-sac" (Roman Polanski), "How I Won The War" (Richard Lester), "Harry In Your Pocket" (Bruce Geller), "Inserts" (John Byrum), "Hickey & Boggs" (Robert Culp), and "Grindhouse" (Rodriguez/Tarantino (the original theatrical hash) are all examples of films I saw in theatres, in some cases travelling many miles past my neighborhood venue, titles not currently available on regular DVD ("Grindhouse" recently escaped on Blu-ray) and can now only be seen by looking at my computer screen by myself, alone.

DVD rights to such titles are murky, undervalued and considered (or actually) not worth pursuing. But these films seem to be part of some out-of-date late '70s-early '80s cable bundles that didn't make it to the DVD publishers during the go-go era of Blockbuster and Erol's, packages that Netflix has purchased to beef up their offerings, from Starz (for a steal, it turns out) or elsewhere.

Netflix doesn't want to be in the mail-order business. The more that people stream films over their t.v.s, phones and handhelds, the less they have to manage, ship and replace thousands upon thousands of discs in the mail which are prone like all objects born of atoms to wear, get lost and suffer other misfortunes of human clumsiness. DVDs break and have to be replaced. When films can be streamed over air, the economics of digital delivery manifest themselves.

This is a long-term strategy - the financial benefit won't bear fruit for a while. Netflix may intend to eventually save the estimated $600m a year on snail-mail postage, but the cost of acquiring this content is suddenly astronomical - over $1.2 billion in the next year alone by some estimates.

The math has changed. I've talked about how Hollywood will insist on regaining control of their content online before. Netflix isn't buying savings because Hollywood has decided they want to be paid to let people look.

Netflix is only leasing the films, for increasingly short periods of time. 3 films in my "instant" queue disappeared last month, as deals matured and were not renewed at the old rates. Netflix has some work ahead as it decides whether (and how) to have the best, the widest, the newest or the deepest selections.

For now they have all the eyeballs. Reportedly over 80% of films watched online stream through Netflix, and they're responsible for over 20% of all internet traffic. This is an enviable position they welcome. Netflix has always had a long term strategy - they aren't called "MailDVDs" after all. Reed Hastings always knew the future of movies was online.

New consumer plans going into effect this week prove they would rather give you unlimited movies on the web than helping you arrange that list of DVDs to mail. People have been using their queues as memory aides - you aren't really going to get to all 500 of those films in this lifetime. As of this fall they report that more of their content is delivered online than by mail, in terms of hours watched. It used to be they mailed DVDs, but also streamed some movies too. Now they stream movies but mail them too if you really want.

They hope that adding that extra dollar to each account nudges you in the right direction. It will also help pay the bills.

In the meantime, while only about 20% of their current content is available for streaming some of it is only available that way. It sits there behind a low-res window of laptop watch-instantly tempting us. I could spend months watching these low-rent forgotten '70s and '80s late-night channel 44 fillers, but the majority of viewers won't want to watch "Fast Food" with Michael J. Pollard and Traci Lords. *

If Netflix wants to offer all the new films and latest shows, it will pay dear for the privilege.
_ _ _ _ _ _

*Although I heartily recommend it.

Remembering and Forgetting in Hollywood

Having peeked inside various archives in Los Angeles for the last couple of years and doing time there instead of merely looking over the fences I've become aware of a trend overtaking the curation of films. In the minutia of deadline day-to-day decisions the philosophical dicotomy between digital and analog, invisible to the audience, is inexorably influencing the industry by stealth and infultrating practice; amid short-sighted budgetary edicts the tipping point's been reached where either something is committed to digital or it remains in analog format.

In effect, this assigns assets either to corporate balkanization or to cultural extinction. It has much to do with what is old and with what is new. It will be an irreversable decision as time goes foreward.

The vast majority of content is not only being produced on digital formats now but also being post-manipulated and delivered by digital means. TV shows and "films" - no longer films really; let's call them AV events - are captured and fed directly into computers to be put together virtually, configured for however and whereever the end product might need to be received. The more flexible the basic building blocks of any material are, from aspect ratios and frame-rate formats to language tracks and bit-rates, the easier it is for studios to shake and bake the right-sized product to however the buyer will want it - a digital satellite feed, a cable TV master, a phone-app or uncompressed HD digital cinema package (DCP).

Final analog 35mm prints occupy only one corner of the buffet table. They're increasingly less relevant to the larger mediasphere and no original negative elements are stored to be later referenced, free to be forgotten and one day re-discovered. The suggestion belabors the insult that the rights holders 1) intend to forget their content, and 2) shouldn't have, and have pre-planned for a future in which their own disregard is remade whole, their lack of foresight to (with with foresight can) be ridiculed.

It's either gonna be saved or it's not. The new digital versions arrive clean. They don't involve messy use-once-throw-away chemicals or manifest accidental scratches or unintentional grain, something more and more audience members express they have no tolerance for. Once digital masters are at the point in their lifecycle to be duplicated and delivered to theatre spaces (some of which are indeed still theatres), they're much cheaper to duplicate and deliver, living on proprietary hard drives that are wiped and reused rather than on 160 lb. celluloid prints that become boat anchors or landfill, once a title leaves its initial run.

Digital archival "prints" don't remain in the world to temp pirates. Proprietary drives work only in the intended venue and self-destruct once the run is over or even if it's plugged into the wrong keyed server. These copies aren't vaulted - they have no half-life.

Titles are rebuilt, on demand, at the studio level by digital means. There will be no going back to the negative or having to find masters after many years, which may not be close at hand.

The sense of objects lost and then found will disappear. There will be nothing to be discovered. If it's not there, it's not anywhere.

A whole new world of archiving is being created before our eyes in which IT experts, server management, copyright maintenance and metadata are more important than the old skills of rolling through reels, shot-by-shot comparision, chemistry and detective work. Searching through vaults, often in the side of a mountain somewhere, or digging through 100-year-old show business magazines for release info, deteriorating or off-limits or hidden in a library not sufficiently staffed to allow access, is labor intensive.

The search will become increasingly pointless. Numerous older titles released on VHS in the 1980s, when that format seemed to to revive entire back catalogs in the go-go days, have not made the transition to DVD. They never will now. Most of the classics and cult items that have been mined now comprise the new "cult" canon. There's no financial reason to re-release "The Devils" or "Sonny Boy" or "American Hot Wax" or "Kafka." The Warner Archives program, along with Sony's recent entry to reanimate some of Columbia's forgotten back catalog, are last ditch efforts to skim what remaining cream is left, at inflated prices although on DVD-rs (shelf life: less than 10 years). These feed on the last good will of jaded collectors who will still pay for films as the studios abandon the DVD business.

The 1000s of titles that did made it to DVD won't make the transition to streaming. The real problem is invisible without your long glasses on. So much new content is being readied to be served up online or on your iPad. Those digital masters are being shepharded and under the legal custodianship of the studios. The studios keep everything safe for as long as its apparent financial lifespan. And no longer. These new and future digital masters are digested and reabsorbed into the studios' virtual clouds of content out of sight, out of mind and out of the culture.

The older realm of films already on prints, almost everything made prior to 1999, will remain in the thousands of archives worldwide, unavailable except to those museum and theatre spaces that still show film from film.

They're kept in cool conditions, and with a minimum of fuss they will last another century. They will sit. These two schools, digital vs. analog, move farther apart as theatres, museums, film festivals, free tv, and all the other modes in which film continued to live are slowly replaced.

The "print" people, who work with objects and artifacts and do research in dusty basements, are already irrelevant to the "digital" people who sit in front of computers and scan and code metadata.

Our historical memories will become divided between the sexy shiny 3-D stuff that we look as it goes online (and no longer when it goes offline), and the plastic objects that still exist because they were able to be left behind.